MAJOR LEAGUE ALUMNI MARKETING, INC.

Company information

MAJOR LEAGUE ALUMNI MARKETING, INC.

Address:
1631 MESA AVENUE SUITE D COLORADO SPRINGS, CO 80906
Document:
3469608
Our location

Official MLB Alumni Representation Agency

Maximizing the Legacy of MLB Legends

MAJOR LEAGUE ALUMNI MARKETING, INC. is the exclusive marketing and agency partner for over 5,000 former Major League Baseball players. We connect iconic athletes with global brands, create memorable fan experiences, and preserve the rich tradition of professional baseball through strategic licensing, memorabilia, and events. Discover innovative ways to engage with the legends who shaped America’s pastime.

Let’s talk Explore what we do ↓
Company-supplied photographMAJOR LEAGUE ALUMNI MARKETING, INC. / A closer look

01 / What we do

Our Core Services

We foster impactful collaborations between MLB alumni and brands, fans, and communities through tailored marketing and event opportunities. Explore our key areas of expertise below.

Sports video game featuring classic baseball players
Illustrative stock photo · Alec Adriano / Pexels

NIL Marketing & Licensing

We are entrusted with the exclusive commercial licensing of former professional baseball players’ names, images, and likenesses (NIL). Our team spearheads tailor-made partnerships with major brands, agencies, and interactive media companies, including licensing alumni likenesses for leading video game titles. We help brands achieve authentic connections with millions of passionate baseball fans while honoring the athletes’ unique stories and contributions.

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Signed baseball memorabilia and collectibles
Illustrative stock photo · Mick Haupt / Pexels

Legends Memorabilia Collection

Through our Legends Memorabilia Collection retail division, fans and collectors access official, authenticated baseball memorabilia, apparel, and exclusive autographs from legendary MLB alumni. From rare collectibles to everyday fan gear, our catalog supports appreciation for baseball’s storied past and offers unique keepsakes for connoisseurs and enthusiasts alike. Explore our curated products in the official online shop at ShopLegends.com.

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Major League Baseball alumnus signing autographs at event
Illustrative stock photo · Jaxon Matthew Willis / Pexels

Event Booking & Alumni Appearances

We specialize in booking MLB alumni for high-profile corporate and philanthropic events, from inspiring keynote speakers to autograph signings, charity fundraisers, and youth sports clinics. Our tailored services ensure meaningful engagement experiences for clients and communities, leveraging baseball’s legends to elevate brand presence, motivate teams, or create unforgettable memories for audiences of all ages.

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Group of former professional baseball players posing together
Illustrative stock photo · Yong Wang / Pexels

02 / About us

About MAJOR LEAGUE ALUMNI MARKETING, INC.

MAJOR LEAGUE ALUMNI MARKETING, INC. serves as the official intermediary and marketing agency for more than 5,000 former professional baseball players. Our work centers on preserving the legacy of these athletes and providing value to both alumni and partners across various industries.

As exclusive managers of MLB alumni NIL rights, we cultivate partnerships with global brands, advertisers, and digital platforms, ensuring that the images and stories of former players continue to inspire and engage audiences worldwide. Our deep network and experience allow us to handle complex licensing and representation challenges efficiently.

In addition to player marketing and licensing, we operate the Legends Memorabilia Collection, offering collectors and fans premier access to genuine memorabilia. We also connect alumni with opportunities for appearances, corporate events, and community activations, supporting both business goals and charitable initiatives.

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Our perspective

Unmatched Access to Baseball Legends

As the sole agency representing thousands of former MLB players, we offer unparalleled access to the voices and faces that have shaped baseball’s history. Our expertise in NIL rights and authentic memorabilia gives partners unique opportunities to create value-driven, memorable campaigns and events—firmly rooted in the sport’s enduring legacy.

03 / How to get started

How to Partner With Us

01

Initial Inquiry & Objectives

Begin by reaching out with your project idea or partnership inquiry. Whether you’re interested in NIL licensing, memorabilia acquisition, or event booking, share your objectives so we can assess alignment and potential alumni involvement.

02

Custom Consultation

Our team reviews your needs and develops bespoke proposals tailored to your goals. We identify suitable MLB alumni, evaluate logistics, and outline the scope, whether it's a marketing campaign, product line, or live event requiring veteran player participation.

03

Proposal & Next Steps

After consultation, we present a clear action plan, including terms for engagement, alumni availability, and licensing requirements. Our experienced staff guide you through questions about usage rights, memorabilia authentication, and event coordination for a seamless partnership.

Practical guidance / 01

Who Our Services Benefit

From multinational brands to grassroots charities, our offerings are designed for anyone seeking impactful engagement with former MLB players. If you value authentic sports storytelling, exclusive memorabilia, or dynamic event experiences, our agency provides tailored solutions.

  • Corporate marketers seeking legendary athlete endorsements.
  • Retailers and collectors looking for authentic memorabilia.
  • Event planners wishing to book memorable alumni appearances.

Practical guidance / 02

How to Prepare for Your Enquiry

An effective initial enquiry includes thoughtful planning and clear objectives. Before reaching out, consider your target audience, activation goals, event details, or specific memorabilia requests. This helps us match you with suitable alumni and ensure a seamless process.

  • Outline your marketing or event concept and timeline.
  • Identify preferred player profiles or memorabilia interests.
  • Set preliminary budget parameters and expectations.

Practical guidance / 03

Scope and Limitations

Our agency works exclusively with former MLB players and focuses on their NIL rights, memorabilia, and events. While we facilitate many types of brand collaborations, all engagements are subject to alumni availability, existing commitments, and official approvals.

  • Licensing does not cover active professional players.
  • Certain memorabilia items may have limited availability.
  • Event bookings depend on scheduling and advance notice.

04 / A little more detail

Good questions.
Clear answers.

How does NIL licensing of MLB alumni work?

NIL licensing allows third parties to use the names, likenesses, and images of former professional baseball players in marketing, video games, and merchandise—subject to our coordination, compliance, and negotiated agreements. We handle the entire process to ensure authenticity and appropriate representation.

How do I purchase official memorabilia?

You can browse and purchase certified memorabilia, apparel, and collectibles from MLB alumni through the Legends Memorabilia Collection at ShopLegends.com. Each item is authenticated, with many products signed by the athletes themselves, making them ideal for collectors and fans.

Can I book an MLB alumnus for a private or corporate event?

Yes, we arrange appearances, speaking engagements, autograph sessions, and community events featuring MLB alumni. Share your event details and objectives with us, and we’ll identify available legends whose presence best enhances your occasion.

What brands or industries do you partner with?

We collaborate with a wide spectrum of partners—advertisers, video game developers, apparel brands, charities, event organizers, and more. If your project aligns with our alumni and values, we welcome discussions to explore mutually beneficial partnerships.

What is required to begin a licensing or event project?

Start by contacting us with your project scope, timeline, and goals. Our team will respond with tailored consultation, clarify requirements, and guide you through next steps to leverage alumni talent and assets for your initiative.

05 / Contact us

Connect With MLB Alumni Today

Interested in collaborating with a Major League Baseball legend, licensing alumni rights, or exploring our memorabilia collection? Contact our team for tailored guidance and opportunities to work with the figures who defined the game.

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MAJOR LEAGUE ALUMNI MARKETING, INC.

Address:
1631 MESA AVENUE SUITE D COLORADO SPRINGS, CO 80906
Document:
3469608